I remember a client we were recruiting sales professionals for would constantly have to replace her sales staff after about a month of them joining the company. When we conducted our research on other sales staff in different companies, we realized this was a trend.

Imagine that 20% of your IT staff quit tomorrow. Would you panic? How about your management leaders? HR staff? Most of us would. But when it comes to sales reps, 20% is on par with the average. Every industry and every role expects turnover, but replacing 4 out of every 20 people you hire gets expensive fast.

But what is behind high sales rep turnover?

Why do we see higher rates of attrition in sales than we do in other parts of our companies?

Let’s take a look at some common reasons: